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Case Study on Ax and Dove (Unilever) 1. 400 Brands • Sales fashionable 190+ Countries 150 million sales per day • Trading operations in 200 Countries 2. Launched fashionable 1983 Introduced stylish United States stylish 2002 Most Touristy men grooming firebrand Target : Eld 15-25
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The case is about the encouragement strategies used aside unilever's personal tending brand for hands, axe, for its shower accessory the axe detailer, which was launched to encourage the redoubled use of the axe shower gel.
Dove was a female-oriented beauty product firebrand that exhorted literal beauty and non the unachievable standards that the media portrayed.
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Axe analysis
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Last Update: Oct 2021
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Comments
Shanyse
27.10.2021 01:21
This is an analytic thinking of its selling strategy and how it helps the brand reach its target audience.
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Chama
21.10.2021 02:51
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25 april 2013 fashionable order to get across and maintain A younger male consultation for its deodorants; axe developed the novel idea of harnessing the ability of two media outlets- tv advertizing and online media- to engage vernal male viewers spell increasing.
Rikki
26.10.2021 04:52
They offer a incomparable and one-of-a-kind feel for families, business events, celebrations, and broken-hearted singles WHO want to ax up their exes.
In 2004, within 2 years of the launch, axe became the leading firebrand in the $1.
Rainna
24.10.2021 10:27
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