Minority marketing essay

The New Encyclopaedia Britanica: ‘The most common general description of a minority group used, is of – an aggregate of people who are distinct in religion language, or nationality from other members of the society in which they live and who think of themselves, and are thought of by others, as being separate and distinct.” 3. N.J. Smelser:

Minority People Marry Within the Group: Members of a minority generally get married from the same group by choice or necessity. This practice of endogamy may be encouraged by the dominant group, or by the minority group, or by both.

Societies in the modern world are large and heterogeneous. As a result of colonisation, missionary work, migration, and the movement of the refugees due to famine, poverty persecution, etc., these societies frequently contain minorities.

Common ancestry and common tradition often lead to a sense of common identity. It is often difficult for a member of a minority group to leave the group, for the reason that dominant group regards any one with minority group ancestry as a permanent member of that minority.